![stylized cardiograph logo stylized cardiograph logo](https://thumbs.dreamstime.com/b/heart-pulse-icon-outline-style-heart-pulse-icon-outline-heart-pulse-vector-icon-web-design-isolated-white-154617551.jpg)
Registration of a word mark provides broader rights and basically protects the wording of the mark regardless of its style. In other words, you are protecting the wording, and not the logo. In a trademark application for a word mark, you are essentially seeking registration of the wording (or lettering) without regard to its style, design, font or any graphic features. What is a word mark?Ī word mark is simply typed in standard character format without regard to the font, style, size or color. When applying for a word mark, the mark is typed out using the letters and standard characters of a keyboard.
![stylized cardiograph logo stylized cardiograph logo](https://thumbs.dreamstime.com/b/heartbeat-cardiogram-icon-vector-logo-heartbeat-cardiogram-icon-vector-logo-template-153865985.jpg)
In filing a trademark application, you must choose between applying for the mark in standard character format (word mark) or in a stylized/design format (“design mark” or “special form”).
![stylized cardiograph logo stylized cardiograph logo](https://thumbs.dreamstime.com/z/heartbeat-icon-white-background-flat-style-heart-rate-your-web-site-design-logo-app-ui-electrocardiogram-symbol-cardiogram-150773495.jpg)
A design mark includes those stylized features. While they go by different names, I simply call one a “word mark” and the other a “design mark.” A word mark consists of the wording in a particular trademark without regard to style, design or any graphic elements. There are two ways to register a trademark.